Posted 10th October 2025
Posted 1 week ago
By GS Verde Group
Cotswold Fox secure growth investment deal
Founder-led clothing brand, Cotswold Fox, has secured a growth investment on a deal advised by GS Verde Group.
Equity Funding
What is equity funding?
Equity finance is the issue of new shares in exchange for a cash investment. Your business receives the required capital, and the investor will own a share in your company. They will therefore benefit from the success of your business.
Investors can include Angel Investors and networks, Private Equity firms, and Venture Capitalists. They will recognise the long-term nature of their potential return on investment and will benefit from your business by receiving dividends upon their exit.
Equity finance can be a suitable route for businesses without the revenues or financial history to apply for a loan. In most cases you will have choose how to spend the investment to best benefit your business and its growth.
Interested in how equity funding could boost your business?
Key Considerations
Equity financing involves selling a stake of a business in exchange for a cash investment. Through this funding, an investor becomes a part-owner of the business and shares any profit made.
As such, they only secure a return on their investment if the business is successful, which means it is in an investors' interest to support the growth of the business.
This type of funding can come from a range of sources including Venture Capitalists, Private Equity funds or Angel Networks.
Key Benefits
There are a number of benefits to equity funding, including:
- Business Expertise
- Freedom From Debt
- Investors Pursue Growth
- Follow-up Funding
Find out how the GS Verde Group can support your business
Why GS Verde Group?
All the support you need, under one roof
A business owner will need both financial and legal support to complete an equity fundraise. At the GS Verde Group, we can help with both.
From preparation and connecting with investors to negotiating the best terms and managing the completion of the deal, there are several required steps. As a Group, we are able to support business owners through the entire equity funding process and we were delighted to recently do just this for MESOA For Men.
To find out if equity funding is a suitable option for you and your business, contact us.
Recent Business Funding
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Posted 20th February 2025
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Cardiff-based technology business successfully secures equity funding
Driverly, a Cardiff-based technology business specialising in insurance intelligence solutions, has successfully secured equity funding in a deal advised on by GS Verde Group.
Testimonials
"Implementing the Employee Ownership Scheme was the ideal way to express our gratitude to our dedicated staff. I firmly believe that taking care of our team enables them to take exceptional care of our clients. I am incredibly proud of their hard work and commitment. I could not recommend GS Verde Group highly enough. Their one-team approach provided us with all the support we needed, ensuring we chose the best option for our business. We couldn't be happier with their assistance."
Lee Horton, Athena Security Solutions
"The support from GS Verde Group has been exceptional. Their professionalism and level of guidance have been impressive. The transition to an Employee Ownership Trust has not only provided a secure future for our employees but has also ensured the continuity of our family business ethos. I highly recommend GS Verde for their outstanding service and dedication."
Sam Matthews, Creigiau Travel
"We are delighted to have completed this deal and are continuing to look for further targets as remain keen to grow through acquisition. We are grateful for the support of GS Verde and we have enjoyed working with their multi-discipline team to get this deal done."
Ashley Govier, HSG FM Group
“We have used the GS Verde Group to advise us on several acquisitions. They are pro-active, commercially minded and help us through the entire process. They understand our needs, and I wouldn’t hesitate to recommend them”
Grant Santos, CEO, Educ8 Training Group
Case Study
The GS Verde Group recently worked with Paramount Interiors, providing transaction support for their EOT undertaking.
From the owner:
“Paramount Interiors have many long-standing staff members, and the people here are at the heart of all that we do. I am absolutely delighted with the opportunity to reward our talented team with a stake in the business for the outstanding contribution and commitment they have shown over the many years.”
Richard Jones, Managing Director
From the employee:
"Richard’s decision to sell his majority shareholding reflects not only how much he values our staff but also the respect they have for him in terms of how committed they all are.”
Helen Bartlett, EOT Board Member
