The popularity of the UK zero-alcohol beverage industry has skyrocketed in recent times, evolving from a niche sector to a thriving mainstream market.

In the post-COVID-19 climate, the UK has experienced rapid growth in the zero-alcohol beverage industry due to shifting consumer demands. This has stemmed from customers making healthier choices in their daily habits and opting for healthier and sustainable alternatives that rival traditional alcoholic drinks.

In 2024, the zero-alcohol market was valued at approximately £380 million and is expected to grow further — with the UK leading the way in the sector. Leading brands are now embracing their creativity as well as implementing advanced technology and an understanding of modern consumers’ needs.

Whether focusing on health and wellness, sustainability, premium offerings, or consumer habits, beverage companies have transformed the zero-alcohol industry’s reputation, now attracting more investors, retailers, and consumers.

In this article, we explore the UK’s top zero-alcohol companies that are shaping the industry, analyse the industry’s emerging trends and its future along with how GS Verde Group can help your business keep up to date with industry trends and consumer needs to excel its future growth.

Top UK Zero-Alcohol Companies in 2025

Today, the UK is home to numerous innovative companies specialising in beverages, from non-alcoholic spirits to alcohol-free craft beers, and are taking the UK by storm through redefining the consumer drinking experience.

In recent years, there has been a significant shift in people's attitude towards being healthier and the different ways they now choose to socialise. As a result, businesses are successfully adapting to cultural changes and offer alternatives to the consumer without the effects of alcohol.

Here, we explore the top 10 UK zero-alcohol companies of 2025:

Health and Wellness-Focused Brands

With an increase in consumers opting for more healthier beverage options in recent times, alcohol companies are embracing their customer’s needs and are offering wellness-driven beverage alternatives to attract sales. These companies include the likes of Everleaf and IMPOSSIBREW:

• Everleaf: Founded in 2018, Everleaf produces botanical non-alcoholic aperitifs and natural flavoured drinks to health-conscious consumers and has raised £4.66m over four rounds.

• IMPOSSIBREW: Launched in 2020, IMPOSSIBREW creates non-alcoholic beers infused with botanical herbs designed to improve mood and relaxation. It raised £3.29m across two funding rounds and featured in the Startups 100 high-growth list in 2024.

Zero-Alcohol Beer:

Lucky Saint and Days Brewing are strong examples of innovation when it comes to zero-alcohol beer:

• Lucky Saint: Launched in 2017, Lucky Saint ranks second place among the top 10 UK zero-alcohol companies. The company’s low alcoholic beers are available across London pubs and bars, with the business raising £21.5 million over eight funding rounds.

• Days Brewing: Scotland-based Days Brewing produces 0.0% ABV beers that are brewed alcohol-free from the start. The company has achieved £3.36 million in equity funding over two funding rounds since it began in 2018.

Functional & Flavoured Alcohol-Free Drinks

Featured in the top 10 list are three alcohol companies that have embraced the unique ways to connect with their consumers - through experimenting with enticing flavours and creating products to benefit the customers:

• Three Spirit: The London-based company offers alcohol-free and plant-based spirits tailored to suit customer moods and energy levels. Since launching in 2018, the business has raised £6.37 million over three funding rounds.

• Caleño Drinks: Ranking halfway on the list is Bristol-based company Caleño Drinks. The company makes non-alcoholic spirits, based on the Colombian flavours inspired by its founder Ellie Webb, and has raised £6.21 million over five funding rounds.

• Jukes Cordialities: Founded in 2018, Jukes Cordialities produces a range of non-alcoholic cocktails, spirits and wines stocked in more than 20 Michelin-starred restaurants worldwide. It has raised £2.89 million funding across four rounds.

• Feragaia: Established in 2018, Feragaia distils its non-alcoholic spirits in Scotland and has raised £2.28 million over five funding rounds.

Alcohol-Free Spirits:

Designed for those wanting to have another option for consuming alcohol, alcohol-free spirits have earnt a place in the top 10 UK zero-alcohol companies list through the success of CleanCo and Pentire Drinks:

• CleanCo: Founded by Spencer Matthews in 2019, CleanCo ranks number one on the list of top 10 non-alcoholic companies in the UK. Offering alcohol-free and low-calorie spirit alternatives, the company has raised £30.8 million over five funding rounds and is available to purchase in supermarkets and bars.

• Pentire Drinks: Based in Cornwall, Pentire Drinks creates non-alcoholic spirits inspired by Cornwall's natural landscape – catering to its health-conscious consumers. The company has raised £7.39 million across five funding rounds.

Emerging Trends in the Zero-Alcohol Industry

Sales depend heavily on consumer behaviour which fluctuates throughout the year due to various popular trends. The zero-alcohol sector is continuing to be shaped by several key trends, with the rise in demand for alcohol-free alternatives attributing to:

• Wellness culture growth: The UK wellness culture has increased in recent times, which has led consumers to choose alcohol-free options.

• Mindful drinking: With the younger generations being more aware of the effects of alcohol, alcohol consumption is decreasing as younger people are prioritising their mental well-being and balancing alcohol consumption in moderation.

• Flavour Innovation and functionality: With audiences exposed to a variety of new and exciting flavours, zero-alcohol brands are embracing customer interests by adding new flavours to their menus and its functional benefits to enhance consumer experience.

• Zero-alcohol availability: Pubs, clubs, restaurant and retailers have embraced the trend of alcohol-free drinks amongst its consumers by increasing the beverage’s availability – tailoring to a wide range of customers with different requirements and building on innovation to increase sales.

The Future of Zero-Alcohol in the UK

Nowadays, consumers are increasingly adopting healthier lifestyles, particularly post-Christmas as part of New Year's resolutions. To stay competitive, alcohol brands must stay up to date with current trends and tailor their services to meet customer needs. An example of this is ‘Dry January’, a popular trend and movement amongst younger generations — particularly Gen Z and Millennials — as well as health-conscious individuals.

Based on this, we can clearly see that the UK’s alcohol industry will continue to evolve through zero-alcohol brands redefining the market and traditional alcohol brands finding ways to adapt to changing consumer preferences.

The zero-alcohol movement has encouraged established alcohol companies to innovate, with retailers and hospitality venues expanding alcohol-free alternatives – attracting the attention of investors in the sector. The trend is also changing the way consumers purchase alcohol products, with direct-to-consumer sales and subscription models strengthening customer loyalty for businesses in the industry. Supermarkets and hospitality chains are adapting their models to increase shelf space for alcohol-free options, making them more accessible to consumers.

Going forward, innovation will continue to shape the sector as alcohol and zero-alcohol businesses expand their products’ flavours, functionality and sustainability while meeting the evolving needs and expectations of consumers.

As the UK Top 10 zero-alcohol companies list demonstrates record-breaking funding rounds and an increased acquisition interest in the sector, we can expect to see significant long-term growth opportunities for both established businesses and startup businesses in zero-alcohol market.

Expert Advice from GS Verde Group

For businesses entering or expanding in the zero-alcohol market, seeking professional advice is essential for navigating negotiations, due diligence and valuations to ensure your company’s long-term growth.

Multidiscipline advisory firm, GS Verde Group, provides expert advice for businesses seeking to scale up through acquisitions and securing funding to cement long-term growth in a competitive market.

With a ‘one team’ approach, our end-to-end advisory service combines corporate finance, law, tax, and communications to help businesses streamline operations, minimise potential risks and maximise value to ensure your alcohol business’s success.

As highlighted in Beauhurst's article of ‘The UK’s Top 10 zero-alcohol companies, zero-alcohol companies are well-positioned to scale effectively and are paving the way for success. Having GS Verde Group’s advisory team to guide you every step of the way when navigating your business’s future within the zero-alcohol sector and will be key to unlocking new opportunities and achieving long-term success.

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